molson coors addresses freshwater supplies
Lately, it seems a variety of companies are really beginning to take notice of water scarcity. Take Molson Coors for example. Last week they announced a strategic partnership with Circle of Blue, an international network focused on global water issues, in an effort to protect global freshwater supplies. Their first initiative is to survey public concern and awareness of water issues in 25 nations. Molson Coors will join Circle of Blue in presenting the results at World Water Week in Stockholm, Sweden, August 18th.
President and CEO of Molson Coors, Peter Swinburn believes
Safeguarding supplies of fresh water is essential to the sustainability of the Molson Coors business. Strategically, it is important to us to learn how policy makers, government leaders, and our own customers and employees view this precious resource, and to develop new ideas about how to engage them in water issues in their communities. By supporting Circle of Blue’s critical reporting and research efforts we will be able to provide leadership and valuable insights about attitudes around the world toward retaining and restoring the world’s critical fresh water supplies.
Molson Coors is part of the United Nations CEO Water Mandate which aims to gather business leaders around addressing the emerging global water crisis. Other participants include Coca-Cola, Heineken, Nestlé S.A., and PepsiCo, Inc. As part of disclosing their efforts towards water sustainability in their operations and supply chain, Molson Coors has devised water metrics, which they publish in a sustainability report. They are also a member of the Beverage Industry Environmental Roundtable (BIER) , which is an organization of global beverage companies working to advance water conservation and resource preservation. Molson Coors is doing more than talk about water conservation. Every one of their breweries achieved their 2008 goal of a four percent overall water reduction, a definite step in the right direction towards being good stewards of our natural resources.
As a company dedicated to water conservation, we look forward to seeing the results of the survey, as well as the promised substantive changes to how Molson Coors does business.
[...] of answers already exist. And while some large companies, such as Intel and MillerCoors, are cognizant of the business risks associated with water scarcity and quality, many others have [...]