In our last post, we discussed the outdoor apparel industry’s growing commitment to bluesign certification. PrimaLoft, which makes performance insulation products, recently joined the growing list of companies with bluesign approval—or as bluesign prefers to call it, “system partner status.”
The company started with a general screening by bluesign, and that review eventually led to certification. PrimaLoft’s “ONE,” “SPORT,” and “ECO” insulation products (manufactured in Nantong City, China) will be the first to carry the bluesign endorsement.
PrimaLoft insulation was developed for the U.S. military as a water resistant alternative to goose down. Today, PrimaLoft can also be found in outerwear, home furnishings, and even fashion.
“As a company with roots steeped in the outdoors, PrimaLoft is committed to taking steps to minimize our impact on the environment,” said Eileen Berner, sales and marketing director for PrimaLoft, in a press release. “Achieving the bluesign standard assures consumers, brands and retailers that PrimaLoft is a trusted partner with products that can be not only counted on to perform, but also adhere to strict environmental, health and safety regulations.”
The bluesign label is an added selling point for any company hoping to impress retail customers by touting its sustainability efforts. But it’s also becoming a necessity for textile mills, fabric makers, and other potential suppliers to bluesign “partners” such as Patagonia and The North Face.
Bluesign spokesman Sebastian Baumgartner applauded the PrimaLoft approval. “This is outstanding proof of the acceptance and importance of the bluesign standard in this industry,” he said. “In addition, PrimaLoft will allow a large number of brands, retailers, and end consumers to benefit from the positive effects of the bluesign standard.”
As bluesign certification spreads among influential brands, it creates a ripple effect throughout the industry–creating a higher benchmark for sustainability that both competitors and suppliers will be compelled to match. It is becoming clear that bluesign is one standard that many in the outdoor industry are eager to meet.