Hopefully you recall our story last fall about the Federal Trade Commission (FTC) taking action against four retailers for falsely advertising their bamboo-fabric garments as organic. Since then the FTC had litigated several more cases and decided everyone must stop the deception.

In late January, 78 retailers received notice from the FTC to immediately cease labeling any clothing or other textiles, such as sheets or towels, as bamboo. Why? Because the fiber is actually rayon and no different than rayon made with other cellulose sources, such as wood pulp.

Who were some of these companies sited for selling mislabeled products? They range from little retailers such as Bambooya, to big-box stores such as Wal-Mart and Target, to high-end establishments such as Nordstrom and Barney’s New York. Even Zappos and Amazon.com received notice. You can download the full list from the FTC.

So what does the FTC want companies to do? Easy, label the garments and textiles for what they are. Here’s an excerpt from the letter sent to the retailers:

The term ‘bamboo,’ therefore, may be used in labeling or advertising a textile product (e.g., ‘bamboo shirt’) only to describe textile fibers taken directly from the bamboo plant without the type of chemical processing necessary to make rayon. Rayon, even if manufactured using cellulose from bamboo, must be described by an appropriate term recognized under the FTC Textile Rules. If rayon is manufactured using bamboo as the cellulose source, then you also may include that information in the textile label, for example, by describing the fiber as ‘rayon made from bamboo.’

As a team who’s trying to help bring sustainable practices to the textile industry, we’re pleased that the truth about bamboo is being discussed and it’s eco-friendly image is tarnished. There’s no dispute that bamboo is a great resource for the wood products like flooring or cutting boards. But the expensive, toxic, and wasteful process needed to take course bamboo and make it into a soft fabric is anything but good for the planet.

So, you can help, first, don’t buy bamboo rayon products. Or any kind of rayon product, not only is the process toxic, rayon is not very durable and requires dry cleaning (a topic for another post!). And if you happen to see a retailer claiming their product as bamboo, the FTC would like to know about it. You can report the company online or by phone. 1-877-382-4357. Companies found mislabeling their products face a $16,000 fine per violation.

photo credit: MikeLowe / Flickr

From around the world and around the web, here are this week’s water stories that caught our eye. If we missed one you thought others should know about, please tell us about it in the comments.

water is too cheap

In Davos last week police used water cannons to disperse a small crowd of protesters. That’s one use for water, we suppose. But more on topic at the high-profile meeting, was water conservation and real pricing of this commodity. In this week’s Wall Street Journal review how population growth and climate change mean that smart market-based solutions and a new regulatory system are needed to ensure stability and access.

rising water costs

A perfect example of how water is under priced is India. According to DNA India, water is heavily subsidized – by as much as 60 percent for middle-class neighborhoods. Residents of Mumbai are facing possible rate hikes for their water. The rate increase is designed to bring the costs closer to reality and discourage waste. But can you imagine what that would do to your household budget?

a dry town, and we’re not just talking liquor

News about Yemen is on the rise, and given the many challenges for the impoverished country, we’re likely to hear a lot more about it. We already know there are growing concerns about militants and Al-Qaeda support. What you may not be aware of is the fact that the country is running out of both water and oil. Some experts the capital, Sanaa, could be bone dry in ten years. Talk about a source of instability!

growing concerns about energy and climate change

Above we can see how on a local level climate change and energy resources could turn into security nightmare, and that fact is not lost on the U.S. military. This week the Pentagon released its Quadrennial Defense Review. We’ll cut to the chase for you, the study concludes:

Assessments conducted by the intelligence community indicate that climate change could have significant geopolitical impacts around the world, contributing to poverty, environmental degradation, and the further weakening of fragile governments. Climate change will contribute to food and water scarcity, will increase the spread of disease and may spur or exacerbate mass migration.

Now, if it’s so clear that this is likely to be a problem, we wonder when climate change will register with the American people.

water scarcity gets its own conference

Later this month, some of the nation’s biggest companies, and many smaller ones too, will gather in San Francisco to discuss water scarcity risks and water footprints in the supply chain. Some of the speakers include representatives from Procter & Gamble, Nike, Intel, and many others. You know we’ll be watching what happens; think they’ll have a Twitter hashtag?

water conservation pays big

Dow Chemical’s production site in Freeport, Texas has a new feature: 80 water cooling towers made by Nalco Company. The new system is saving over 1 billion gallons of water and $4 million per year. We’re still information on how much the system cost, but something tells us that it’s a pretty good ROI.

This week the Discovery Company’s PlanetGreen channel premiered the BBC series Blood, Sweat & T-shirts. The premise is that six young, fashion-savvy Brits go off to India for a month to see what it takes to put cheap clothes on the racks of their favorite stores.

As you can imagine, this “reality-like” show’s stars are primarily pampered middle-class westerners who quickly breakdown–even after just a few hours in a high-end textile factory. The six live with local workers, spend up to a week working just as the Indians do and immediately see how good they have it back home.

While the drama leaves a bit to be desired, in our opinion, the message that this series is attempting to highlight is important. One of the Londoners, Georgina says early on, “I just love the fact that you can buy something really, really cheap wear it once and chuck it away.” As a matter of comparison, clothing uses less of our income now than it ever did. In order for the West to have “disposable” garments, the people who grow, weave, and make our clothes live and work in often unbearable conditions.

The 4,000 workers in the first factory the show visits make little more than $2.00 a day. And that’s for the coveted spot on the sewing floor. The team is trained and tested to see if they can make the grade to sew shirts, and it turns out the work is not so easy. Three of them find out that they can’t even keep up with the quotas for ironing and buttoning. While the Brits are at this factory, they earn only as much as the Indians do. When they collect their paychecks, of a few hundred rupees, and go shopping, they quickly discover that a tube of deodorant costs more than a day’s wages. Not exactly what they’re used to back home.

From the factory that pumps out 10,000 garments each day, the six journey to a family owned operation where there are only a handful of employees and produce discount clothing destined for Western stores. Here they are asked to each make six garments from start to finish each day–well beyond their sewing and productivity skill level. To top it off, they get paid by the piece and sleep with the rest of the workers under the sewing tables. We think you can guess how well this went over with the group.

As we watch the group in the premier they are certainly getting a sense of the human costs of cheap textiles. But we have a feeling things are going to get much worse. In future episodes the six Brits will pick cotton, accompany a labor inspector searching for kids working in factories, and follow the entire supply textile supply chain.

We wonder if they’ll make it to the dye factories that pump out millions of gallons of toxic water or if they’ll be exposed to the massive amounts of pesticides used on the cotton crops?

Even as we watch these spoiled “kids” cry, giggle, and whine their way through the harsh realities of India’s textile industry, perhaps we should all take the core message to heart: the textile industry takes a toll on the people, water, and land involved in putting giving us those $5.00 tees.

A new poll just released by the Pew Research Center for the People and the Press found that Americans are less and less inclined to place global warming and environmental issues at the top of the priority list.

Just over 1,500 people were asked what the country’s priorities should be for 2010. The economy and jobs topped the list, which is no surprise. And since the survey was conducted in early January (shortly after the failed Christmas day airline bombing), terrorism rounded out the top three priorities.

What surprised us, is that global warming was dead last and losing ground against results from previous years. In fact, only 28 percent of the respondents to the Pew survey said global warming was a top priority.  In 2007, while only 38 percent said global warming was a priority. That’s 10 points higher than this year’s sentiment.

With the Pew survey, they also break down results by political party. The vast majority of Republicans do not consider this to be an issue, with only 11 percent of them making it a top concern. On the other hand, 43 percent of Democrats want action this year. Independent voters, who are now a third of the electorate, came in at only 25 percent believing global warming should be addressed by the President and Congress.

Pew wasn’t the only ones asking American’s about global warming last month. Last week  Yale and George Mason universities released a report Climate Change in the American Mind. In that survey, 57 percent of the people said, “Yes, I think global warming is happening.” That’s down from 71 percent when the same question was asked in 2008.

Of course, just because people think that climate change is happening, doesn’t mean they think we have anything to do with it. Thirty-six percent of the people said that it’s mostly caused by natural changes. Interesting, because 47 percent said that humans were the cause, but scan back up and you’ll see that only a total of 57 percent would even agree that the planet is experiencing climate change.

Clearly, people are confused, as responses to this question demonstrates:

Which comes closer to your own view?

1. Most scientists think global warming is happening
2. Most scientists think global warming is not happening
3. There is a lot of disagreement among scientists about whether or not global warming is happening
4. Don’t know enough to say

The choice that received the most responses was number three! Forty percent of the people said they believe there is a lot of disagreement among scientist over global warming. The fact is that the vast majority of reputable scientists DO agree that global warming is occurring.

Where do you fall in the spectrum? Is climate change happening? If so, should the government make addressing climate change a top priority? How high on the list would you put it? Above creating jobs? Health care? Let us know.

A few water-related news articles from around the world we thought you’d like to see.

treating wastewater is bad for the environment

Yes, you read that correctly. The engineers at the Metropolitan Water Reclamation District of Greater Chicago wanted to know what their carbon footprint was and to figure out how to reduce it. One of their conclusions: disinfecting wastewater increases greenhouse gas emissions.

step away from the rain barrel

If you live in Utah and capture the rainwater that falls on your property, you’re breaking the law. State Senate Majority Leader Scott Jenkins, R-Plain City, wants to change that. He’s introduced a bill to allow people to store up to 2,500 gallons for use on their property. This isn’t the first time this issue has debated. Last year it didn’t pass. But a new provision requiring people to register as a rain-gatherer (our term, not theirs) may help this bill become law.

4 billion gallons contaminated daily

Each day the natural gas industry pollutes 4 billion gallons of water a day just during the drilling process. The Environmental Leader reports that an innovative company has devised “water reclamation process that uses osmosis technology to recycle wastewater in the oil and gas industry.” We’re pleased to see, and not at all surprised, that the company has also found that it’s not only saving water, but energy and transportation costs too.

sun-powered desalination plants

One might not expect to hear that of all the countries in the world, Saudi Arabia is trying to wean itself off of oil. At least, that’s the plan when it comes to providing clean water for its people. The Kingdom gets 50 to 70 percent of its drinking water from desalination plants. And to convert all that salt water to fresh, they use 1.5 million barrels of oil each and every day. The new solar-powered desalination facilities should reduce water and energy costs by 40 percent.

our most important resource

Earlier this month Grist interviewed author Stephen Solomon to talk about how water will once again be the planet’s most important natural resource. Solomon just published a new book Water: The Epic Struggle for Wealth, Power, and Civilization (adding to our reading list now). The interview covers how water scarcity and climate change are inextricably linked. Even if you don’t plan on reading the book, read the interview, you’ll have a better understanding the problem and opportunities.

can australia teach us how to deal with drought?

In the opinion pages of the Sidney Morning Herald earlier this week, they suggest that the Yanks can learn from Australia’s years of drought. You may not know, but the Colorado River is drying up. They’ve already been though that when the Murray Darling ran dry. While the piece has a number of good points, what we thought was interesting were the comments. Some folks don’t think there are any worthy lessons from Down Under, while others seem to think we just can’t learn. What do you think?