the bleach challenge
We spend a lot of time touting the environmental benefits of using AirDye® over conventional dyeing methods. But today we’re going to talk about how AirDye benefits you, the consumer. Beyond supporting a greener textile industry, one of the advantages of owning an AirDye product is what we call “no rules wash.” Here’s how it works: Instead of mixing dye with water and placing color on the surface of the fabric, AirDye instantly transforms dye from a solid to a gas. When the synthetic fabric heats up, the molecules in the fiber expand and the gas embeds itself inside the fibers of the garment. When the fabric cools down, the dye is a part of the garment itself, not just a layer on top of it.
Since the dye is part of the fabric, the color is basically untouchable—it never fades and garments can last far beyond 100 washes. In the video below, we pour bleach onto two shirts: one dyed with AirDye and another dyed using conventional methods. You’ll see the conventionally dyed shirt begins to discolor almost immediately, while the AirDye shirt remains unharmed. AirDye produces a garment with a far longer life, which dramatically reduces waste and promotes sustainability—after all, the most sustainable product is one you don’t have to replace.
So go ahead, throw caution to the wind. Break the rules of washing. Don’t separate colors. Skip the delicate cycle. Live in your clothes.
