sustainability verified
Our Friends over at DMD Green have created a new sustainability program called SocialCycling. The goal is to bring transparency and verification to the recycling process. The program is designed to encourage businesses to partner with organizations to reuse items that are not usually, or easily recycled.
One example, sited in this interview with Jason Warnock and Stacy Richter of DMD Green, is of an American company sending PVC scrap to Africa. Instead of ending up in a dump, the PVC is made into back pack linings. As Warnock says:
What we have done is solve a business problem for a US manufacturer, an African producer and hopefully, even helped some actual people along the way. To me that is the truly exciting part of environmental sustainability.
Just imagine what could happen if more organizations started to look at their waste as a resource; and if manufacturers looked at waste as a raw material. Seems to us that this is the ultimate in environmental sustainability: never drawing from “virgin” materials to create the products we need and want.
Here’s the question, what waste products does your company create that need to be SocialCycled? Perhaps we can spark a new partnership right here on Good for Water!
