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	<title>AirDye® - Good for Water &#187; current events</title>
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		<title>water news: epa setting new water standards, coke improves carbon footprint and more</title>
		<link>http://blog.airdye.com/goodforwater/2010/06/18/water-news-epa-drinking-water-standards/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/06/18/water-news-epa-drinking-water-standards/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 14:00:39 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[current events]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[drinking water]]></category>
		<category><![CDATA[fresh water]]></category>
		<category><![CDATA[water recycling]]></category>
		<category><![CDATA[water scarcity]]></category>
		<category><![CDATA[www-up]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=2046</guid>
		<description><![CDATA[Water-related news from around the world delivered right to you. Two stories about drinking water–one in the USA and the other in Iraq, Australia&#8217;s continued efforts to conserve their already scarce water supply, Coke&#8217;s success in cutting it&#8217;s carbon footprint, and lastly, a laundry in Seattle is saving water and money with a bit of [...]]]></description>
			<content:encoded><![CDATA[<p>Water-related news from around the world delivered right to you. Two stories about drinking water–one in the USA and the other in Iraq, Australia&#8217;s continued efforts to conserve their already scarce water supply, Coke&#8217;s success in cutting it&#8217;s carbon footprint, and lastly, a laundry in Seattle is saving water and money with a bit of ingenuity. Naturally, if you&#8217;ve noticed any other water-related stories this week, don&#8217;t keep them a secret, share them by posting a comment below.</p>
<h2>time for stricter drinking water standards?</h2>
<p><img class="alignright size-full wp-image-2055" title="Glass filled with dirty drinking water" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/06/dirty-tap-water-in-a-glass.jpg" alt="" width="290" height="290" />The quality, or lack thereof, of drinking water in America has been put front and center with media coverage such as the New York Time&#8217;s <a href="http://projects.nytimes.com/toxic-waters" rel="nofollow" title="New York Times: Toxic Waters"  target="_blank">Toxic Waters series</a>. Fortunately, the government is listening and today the Environmental Protection Agency (EPA) announced that it&#8217;s planning on <a href="http://yosemite.epa.gov/opa/admpress.nsf/d0cf6618525a9efb85257359003fb69d/2e4503668a34b3dd852577450061a0c8!OpenDocument" rel="nofollow" title="EPA Proposes Updating Drinking Water Rule to Better Protect Public Health"  target="_blank">stepping up drinking water system </a>monitoring and action when a problem is found. The revised rule should reduce the amount of waterborne pathogens that make their way into the fresh water supply causing a variety of ailments from abdominal discomfort to kidney failure to hepatitis. There&#8217;s a 60 day pubic comment period, so if you&#8217;re concerned about the quality of your water, perhaps you should let the EPA know you support stronger regulations.</p>
<h2>the quest for clean drinking water</h2>
<p>Now consider for a moment, the plight of the Iraqi people. Despite fact that America has poured billions into the country, Reuter&#8217;s Aseel Kami explains that for 7.5 million Iraqis there is <a href="http://www.reuters.com/article/idUSTRE65C0QK20100613" rel="nofollow" title="Reuters: Iraq's thirst for fresh water grows"  target="_blank">no safe, clean drinking water</a>, and it&#8217;s certainly not coming out of the kitchen sink. The fact is that the infrastructure is just not there and what is there is broken or heavily damaged. The International Red Cross delivers hundreds of thousands of liters of water each day. Some neighborhoods were even built without being connected to the city&#8217;s water system. While the Baghdad government says they&#8217;ll end water scarcity in two years, many aren&#8217;t so sure.</p>
<h2>learning from australia&#8217;s never-ending drought</h2>
<p><img class="alignright size-full wp-image-2054" title="No water in Australia's Murry River" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/06/australia-murry-river-drought.jpg" alt="" width="290" height="290" />It&#8217;s safe to say that Australia&#8217;s 12-year drought is one of the worst in the world right now. Lakes have dried up, rivers are always at least 40 percent lower than before, crops are failing, and the forecasts are not optimistic. Water scarcity is now a way of life for folks Down Under. Of course, it&#8217;s not like the country is going to pick up and move, so they&#8217;re finding ways to manage their water resources. In New South Wales, the most populous state in Australia, they&#8217;re investing in <a href="http://www.circleofblue.org/waternews/2010/world/new-south-wales-looks-to-save-additional-billions-of-liters-of-water/" rel="nofollow" title="Southern Australian State Plans to Save Additional 5 Billion of Liters of Water"  target="_blank">water recycling projects</a>. For example, they plan to increase recycled water use in agricultural irrigation. And it&#8217;s not like the Aussies aren&#8217;t well ahead of other developed nations, they already use 27 billion liters of recycled water for farming, industrial, and households. As water scarcity effects more and more regions, no doubt governments will be looking to Australia to see what&#8217;s worked.</p>
<h2>coke&#8217;s reducing water, using recycled plastic and getting greener</h2>
<p>Last year Coca-Cola announced it was making a commitment to reducing its carbon footprint. As one of the largest multinational corporations, and one which often operates in water-scarce areas, Coke&#8217;s improvements stand to have a significant impact. This week, Coke has issued an update. Via the company&#8217;s Corporate Responsibility and Sustainability (CRS) Report, Coke shows advances in reducing energy use, water use, increased recycling, and an overall drop in the<a href="http://www.environmentalleader.com/2010/06/17/coke-crs-report-carbon-footprint-down-nearly-12/" rel="nofollow" title="Sustainability Leader: Coke Sustainability Report: Carbon Footprint Down Nearly 12%"  target="_blank"> company&#8217;s carbon footprint</a>. Of course, we&#8217;re always looking at water management, and it now takes 1.67 liters of water to produce a single liter of soda (or any other of their products). That&#8217;s down 3.5 percent over two years ago. In addition to their own improved efficiencies, Coke invested invested $12.7 million in a global partnership with U.S. Agency for International Development to support water scarcity and quality in Africa.</p>
<h2>keeping linens clean with less water</h2>
<p><a href="http://www.bellinghamherald.com/2010/06/14/1480144/in-tumwater-clean-hospital-gowns.html" rel="nofollow" title="In Tumwater, clean hospital gowns, bedding mean a clean planet  Read more: http://www.bellinghamherald.com/2010/06/14/1480144/in-tumwater-clean-hospital-gowns.html#ixzz0rAzq92Ms"  target="_blank">The Bellingham Herald</a> shares a story of a small business in Washington state used to use 50,000 gallons of water each day to clean and sterilize hospital linens. But Sterile Surgical Systems President Greg Gicewicz wanted to save water and money. Gicewicz installed a $115,000 water treatment and recycling system the company installed in November and recently added a rainwater capture system to his roof. Now, the business only needs 15,000 gallons a day. On top of all the water he&#8217;s not paying for, the company&#8217;s sewer bills are also lower. Gicewicz expects the systems to pay for itself in only a year. Well done, Sterile Surgical Systems!</p>
<h5>photo credits: dirty tap water <a href="http://www.flickr.com/photos/jennyleesilver/4484461646/" rel="nofollow" title="Dirty Tap Water"  target="_blank">Jenny Lee Silver/Flickr</a>, dry Murray River <a href="http://www.flickr.com/photos/shovellingson/3974195472/" rel="nofollow" title="Low River by Shoveling Son"  target="_blank">Shovelling Son/Flickr</a></h5>
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		<title>boston preps for rising seas, singapore&#8217;s water scarcity strategies, and more</title>
		<link>http://blog.airdye.com/goodforwater/2010/06/11/boston-preps-for-rising-seas-singapores-water-scarcity-strategies/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/06/11/boston-preps-for-rising-seas-singapores-water-scarcity-strategies/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:00:30 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[climate]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[boston]]></category>
		<category><![CDATA[oceans]]></category>
		<category><![CDATA[singapore]]></category>
		<category><![CDATA[water scarcity]]></category>
		<category><![CDATA[weddings]]></category>
		<category><![CDATA[www-up]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=1989</guid>
		<description><![CDATA[In this week&#8217;s water-related news we find Boston preparing for rising sea levels, ideas from Singapore on managing water stores that are always 40 percent short, how Indians plan their weddings based on venues with clean, ample water supplies, and an editorial by Chevy Chase on the state of our oceans. preparing for rising seas [...]]]></description>
			<content:encoded><![CDATA[<p>In this week&#8217;s water-related news we find Boston preparing for rising sea levels, ideas from Singapore on managing water stores that are always 40 percent short, how Indians plan their weddings based on venues with clean, ample water supplies, and an editorial by Chevy Chase on the state of our oceans.</p>
<h2>preparing for rising seas</h2>
<p>The city planners in Boston are looking ahead to a future where <a href="http://www.boston.com/bostonglobe/ideas/articles/2010/06/06/defending_boston_from_the_sea/?page=full" rel="nofollow" title="Boston Globe: Defending Boston from the sea"  target="_blank">rising ocean levels</a> flood significant portions of the city. While Boston has benefited from the ocean, throughout its history Beantown has added to its footprint with landfill, leaving much of the city just above sea level. City leaders are considering a variety of ideas such as changing the entrances to the underground subway and newly built freeways, moving electrical equipment out of downtown basements and onto the roofs, updating zoning laws to discourage construction in high-risk areas, even building massive gates in the bay. And Boston isn&#8217;t the only city beginning to this about rising seas. <a href="http://www.npr.org/templates/story/story.php?storyId=112995748" rel="nofollow" title="NPR: Billion-Dollar Floodgates Might Not Save Venice"  target="_blank">Venice</a> is building sea gates to hold back the tides already.</p>
<h2>singapore: a model for water management</h2>
<p>Water expert Dr. Peter Gleick takes readers to <a href="http://www.sfgate.com/cgi-bin/blogs/gleick/detail?blogid=104&amp;entry_id=65162" rel="nofollow" title="Dr. Peter Gleick: Water lessons from Singapore"  target="_blank">Singapore</a> for a look at how this small country with 4.5 million people manages its water. For years Singapore has purchased about 40 percent of the water it needs from Malaysia. While the monetary cost of the water hasn&#8217;t been a burden, the political and security situation has been. To address the situation and reduce reliance on imported water, Singapore has been working for the last few years to increase conservation, eliminate waste, increase local fresh water capture, and recycle or desalinate water. The country is a model of efficiency; an average citizen of Singapore uses around 40 gallons each day. For comparison, the average Californian uses 130 gallons per day. On the supply side, they are heavily investing in wastewater treatment and recycling plants which could supply as much as 30 percent of their needs. Clearly, the U.S. and other countries could learn a lot from Singapore&#8217;s model.</p>
<h2>water-caused wedding woes</h2>
<p>Wedding-venue wish lists usually include features such as: has a great view, beautiful gardens, or is eco-friendly. Rarely have our readers had to worry if the hall would have enough clean drinking water for the joyous occasion. But this is just what&#8217;s happening in some parts of India where water shortages have become all too common. Families in central India are going halls to villages miles away just to ensure there&#8217;s plenty of water. According to the <a href="http://timesofindia.indiatimes.com/city/nagpur/Thirst-decides-wedding-venues/articleshow/6025909.cms" rel="nofollow" title="Times of India: Thirst decides wedding venues"  target="_blank">Times of India</a>, the family of the groom will specifically ask for a venue that has ample water. And you thought your family had tough requests.</p>
<h2>the ocean needs your attention</h2>
<p>This past Tuesday was World Oceans Day. Of course, we&#8217;re all pretty darn focused on what&#8217;s happening with the BP oil spill in the Gulf of Mexico, so this year people were actually talking about the state of the oceans already. Chevy and Jayni Chase have been educating themselves and others about the perils facing the oceans for a lot longer than the 50 plus days since the Deepwater Horizon exploded on April 20. This week on CNN.com, the <a href="http://www.cnn.com/2010/OPINION/06/08/chase.oceans.day/index.html" rel="nofollow" title="CNN: Chevy Chase Editorial"  target="_blank">Chases wrote an editorial</a> spelling out the issue quite plainly: &#8220;Our lack of attention is killing the oceans.&#8221; Chevy and Jayni point out that we often don&#8217;t consider where our fish come from, what happens when trash makes its way to the open water, or the simple fact that we know more about the moon than we do about the depths of the oceans. They encourage you to take the time and give some of your attention to the oceans. After all, <span style="text-decoration: line-through;">they</span> oceans account for more than 71 percent of the surface of the planet.</p>
<p>Which stories caught your eye this week? Please share them in our comments below.
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		<title>imagine water scarcity in the usa</title>
		<link>http://blog.airdye.com/goodforwater/2010/05/26/imagine-water-scarcity-in-the-usa/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/05/26/imagine-water-scarcity-in-the-usa/#comments</comments>
		<pubDate>Wed, 26 May 2010 14:00:00 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[current events]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[cannes lion]]></category>
		<category><![CDATA[sanitation]]></category>
		<category><![CDATA[water scarcity]]></category>
		<category><![CDATA[wateraid]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=1895</guid>
		<description><![CDATA[Each day more than a billion people cannot just go to the tap and get a drink of water. They can&#8217;t toss a load of dirty clothes into the washer and walk away. Two billion people don&#8217;t even have access to a toilet. According to the United Nations, water scarcity is a daily nightmare for [...]]]></description>
			<content:encoded><![CDATA[<p>Each day more than a billion people cannot just go to the tap and get a drink of water. They can&#8217;t toss a load of dirty clothes into the washer and walk away. Two billion people don&#8217;t even have access to a toilet. According to the <a href="http://www.unclef.com/waterforlifedecade/scarcity.html" rel="nofollow" title="UN Water for Life"  target="_blank">United Nations</a>, water scarcity is a daily nightmare for one in five people on the planet.</p>
<p>The crazy thing is, that this is a problem the world can solve. While there are no shortage of organizations working to bring safe drinking water and sanitation to everyone, we have a very long way to go. Even now, in 2010, every 15 seconds a child dies from a water-related disease.</p>
<p style="text-align: left;">A group we&#8217;d like you to know about is the British non-governmental organization (NGO) <a href="http://wateraid.org" rel="nofollow" title="WaterAid"  target="_blank">WaterAid</a>. Since 1981, the organization works on both a local level, in areas without clean water or sanitation, and on legislative issues in the U.K.. WaterAid&#8217;s vision &#8220;is a world where everyone has access to safe water and sanitation.&#8221; Throughout the years, they&#8217;ve had some influential help. During the 1990s, Prince Charles became WaterAid&#8217;s first president and he continues to support their work today. In 2008/09 they raised about $62.7 million dollars (£43.8 million).</p>
<p style="text-align: left;">This year they are working on raising awareness of the upcoming world-wide summit reviewing the progress of the <a href="http://www.un.org/millenniumgoals/" rel="nofollow" title="We Can End Poverty 2015 Millennium Development Goals"  target="_blank">Millennium Development Goals</a>. WaterAid want to keep the pressure on international leaders to make real and significant improvements for water quality and sanitation. So, they launched a contest for young filmmakers in association with <a href="http://www.youtube.com/canneslions" rel="nofollow" title="YouTube Cannes Young Lions Ad Contest"  target="_blank">Cannes Lions and YouTube</a>. Entrants had 48 hours to create a one minute ad to show people why it is important for the Millennium Development Goals to be achieved. The films had to be specifically about water and sanitation.</p>
<p>The winning ad will be announced on May 31, and the lucky filmmakers will win a trip to Cannes. Here is our favorite from the over 500 submissions:</p>
<p style="text-align: center;"><span class="youtube">
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</span><p><a href="http://www.youtube.com/watch?v=QD6xtDF94GM"><img src="http://img.youtube.com/vi/QD6xtDF94GM/default.jpg" width="130" height="97" border=0></a></p><p><a href="http://www.youtube.com/watch?v=QD6xtDF94GM">www.youtube.com/watch?v=QD6xtDF94GM</a></p></p>
<p style="text-align: left;">We can&#8217;t even imagine a life without clean, abundant water. What do you think it will take to see the Millennium Development Goals make progress? Will we ever have a world where everyone has access to clean water and good sanitation? Post your thoughts below. Oh, and if you thought one of the other videos from the <a href="http://www.youtube.com/canneslions" rel="nofollow" title="YouTube Cannes Lion Young Filmmakers Ad Contest"  target="_blank">Cannes Lion / YouTube</a> selection is better than our pick, share the link with us in the comments.</p>
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		<title>textile factories polluting indonesia&#8217;s main water source</title>
		<link>http://blog.airdye.com/goodforwater/2010/05/21/textile-factories-polluting-indonesias-main-water-source/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/05/21/textile-factories-polluting-indonesias-main-water-source/#comments</comments>
		<pubDate>Fri, 21 May 2010 14:00:47 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[current events]]></category>
		<category><![CDATA[textiles]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[asia development bank]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[indonesia]]></category>
		<category><![CDATA[water pollution]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=1873</guid>
		<description><![CDATA[The Citarum River is one of Indonesia&#8217;s primary water sources. Over 28 million people rely on the river basin for their water needs. The problem is, it&#8217;s highly polluted from years of neglect:  sewage, solid waste, and the pollution from textile and other factories have been dumped in the river with little or no concern [...]]]></description>
			<content:encoded><![CDATA[<p>The Citarum River is one of Indonesia&#8217;s primary water sources. Over 28 million people rely on the river basin for their water needs. The problem is, it&#8217;s highly polluted from years of neglect:  sewage, solid waste, and the pollution from textile and other factories have been dumped in the river with little or no concern for the consequences.</p>
<p>In the large cities, there is some water treatment, but for millions who live in areas not served by any infrastructure, they do best they can. In some cases, their &#8220;filtration&#8221; system is a dirty sock pulled over the spigot. The people know the water is polluted and are careful to boil it before they will drink the water. While that removes the bacteria, it does little to nothing about the heavy metals (such as copper, arsenic, and and 72 other toxic chemicals found in textile dyeing runoff).</p>
<p>CNN has been investigating polluted water around the world, and ran this story on their <a href="http://edition.cnn.com/2010/TECH/03/18/eco.citarum.indonesia/index.html" rel="nofollow" title="CNN: Finding a cure for Indonesia's sick river"  target="_blank">website</a> about the Citarum River.</p>
<p style="text-align: center;"><object id="ep" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="416" height="374" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="transparent" /><param name="bgcolor" value="#000000" /><param name="src" value="http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_416x234_embed.swf?context=embed&amp;videoId=world/2010/03/21/coren.indonesia.river.cnn" /><embed id="ep" type="application/x-shockwave-flash" width="416" height="374" src="http://i.cdn.turner.com/cnn/.element/apps/cvp/3.0/swf/cnn_416x234_embed.swf?context=embed&amp;videoId=world/2010/03/21/coren.indonesia.river.cnn" bgcolor="#000000" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Unfortunately, this is not the only river in the world suffering from textile and industrial pollution. You can find toxic levels of pollution along the <a href="http://blog.airdye.com/goodforbusiness/2010/01/25/china-pollution-and-textiles-a-cotton-problem/" rel="nofollow" title="China, pollution, and textiles: a cotton problem?"  target="_blank">Pearl River in China</a>, the <a href="http://blog.airdye.com/goodforwater/2009/05/12/forever-in-blue-jeans/"title="AirDye: Forever in Blue Jeans"  target="_blank">Tehuacán Valley </a>in Mexico, and the rivers around <a href="http://www.thedailystar.net/forum/2009/september/water.htm" rel="nofollow" title="Treat the Water Right"  target="_blank">Dhaka, Bangladesh</a> to name a few.</p>
<p>While the Citarum River has been labeled the world&#8217;s most polluted for years now, the situation in Indonesia is not being ignored. The Asian Development Bank (ADB) approved a major water resources management project in December of 2008. The project spans 15 years and <a href="http://sanitationupdates.wordpress.com/2008/12/05/indonesia-clean-future-for-worlds-dirtiest-river/" rel="nofollow" title="Indonesia: Clean Future for World’s Dirtiest River"  target="_blank">500 million dollars</a> for water resources development projects such as establishing water delivery infrastructure, creating water planning institutions, and building sanitation facilities, to name a few.</p>
<p>To see more of the river, watch this <a href="http://www.adb.org/Documents/Photos/INO/Citarum-River/" rel="nofollow" title="A Clean Future for the World's Dirtiest River"  target="_blank">photo essay</a> created by the ADB.
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		<title>saving water even when it&#8217;s raining</title>
		<link>http://blog.airdye.com/goodforwater/2010/05/18/saving-water-even-when-it-is-raining/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/05/18/saving-water-even-when-it-is-raining/#comments</comments>
		<pubDate>Tue, 18 May 2010 16:39:37 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[climate]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[drought]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=1851</guid>
		<description><![CDATA[As you may know, our company headquarters are in sunny California. A state that has plenty of problems, one of them is perpetual water shortages. The last three years have been very, very dry. This past winter, however, we&#8217;ve had well above average rainfall. Indeed, it&#8217;s raining as we speak, which is pretty unusual for [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">
<p>As you may know, our company headquarters are in sunny California. A state that has plenty of problems, one of them is perpetual water shortages. The last three years have been very, very dry. This past winter, however, we&#8217;ve had well above average rainfall.</p>
<p>Indeed, it&#8217;s raining as we speak, which is pretty unusual for May. As of this week, the <a href="http://drought.unl.edu/dm/monitor.html" rel="nofollow" title="National Drought Monitor"  target="_blank">National Drought Mitigation Center</a>, part of the University of Nebraska-Lincoln, says that 83 percent of the Golden State has normal water levels.</p>
<p><img class="aligncenter size-full wp-image-1864" title="Boca Reservoir in Nov 2008" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/05/Boca-Reservoir-Nov-2008.jpg" alt="" width="600" height="450" /></p>
<p>Governor Arnold Schwarzenegger declared a statewide drought back in June 2008. Indeed, over the last few years, we&#8217;ve seen reservoirs go nearly dry and battles over <a href="http://www.sacbee.com/2010/03/01/2575182/upstream-battle-scarce-water-has.html" rel="nofollow" title="Sacramento Bee"  target="_blank">water allocations</a> for the Central Valley farms. What a difference a few months can make. Since the rainy season began in October, we&#8217;ve had ample rain leaving us with a snowpack in the Sierra of 143 percent of normal.</p>
<p>Where does that leave us? Some say it&#8217;s time to declare the drought over and others, such as the governor, aren&#8217;t quite so sure. Leaving politics aside for a moment, perhaps it would be good to recall that 2006 was one of the wettest years on record, but we went right into drought conditions afterwards. Plus, despite all the rain and snow, none of the reservoirs are at 100 percent capacity.</p>
<p>When you think about it, isn&#8217;t the time to save water is when we have lots of it and not when we&#8217;re down to the last drop?</p>
<p>What&#8217;s the situation where you live? Are people concerned about the quantity and quality the water supply?</p>
<h5>photo credit: <a href="http://www.flickr.com/photos/aquafornia/4339271000/" rel="nofollow" >Aquafornia</a></h5>
</div>
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		<title>water purifying cactus, america&#8217;s wasteful ways, and more water news</title>
		<link>http://blog.airdye.com/goodforwater/2010/05/15/water-purifying-cactus-americas-wasteful-ways-and-more-water-news/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/05/15/water-purifying-cactus-americas-wasteful-ways-and-more-water-news/#comments</comments>
		<pubDate>Sat, 15 May 2010 17:00:08 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[climate]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[water]]></category>
		<category><![CDATA[burma]]></category>
		<category><![CDATA[cactus]]></category>
		<category><![CDATA[columbia university]]></category>
		<category><![CDATA[ecuador]]></category>
		<category><![CDATA[robert glennon]]></category>
		<category><![CDATA[treehugger]]></category>
		<category><![CDATA[www-up]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=1830</guid>
		<description><![CDATA[This week&#8217;s water-related news wrap-up has hopeful technology, a conversation about America&#8217;s water-wasting ways, struggles over who owns and controls water in Ecuador, and severe drought in Burma not being helped by the military junta. clean water from common cactus Treehugger brought an article about how the common prickly pear cactus could give us clean, [...]]]></description>
			<content:encoded><![CDATA[<p>This week&#8217;s water-related news wrap-up has hopeful technology, a conversation about America&#8217;s water-wasting ways, struggles over who owns and controls water in Ecuador, and severe drought in Burma not being helped by the military junta.</p>
<p><img class="aligncenter size-full wp-image-1835" title="The prickly pear cactus can be used to filter water" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/05/prickly-pear-cactus-water-f.jpg" alt="" width="600" height="469" /></p>
<h2>clean water from common cactus</h2>
<p>Treehugger brought an article about how the common prickly pear cactus could give us clean, safe, and <a href="http://www.treehugger.com/files/2010/04/cactus-gum-could-be-the-secret-to-cheap-clean-water-for-everyone.php" rel="nofollow" title="Treehugger"  target="_blank">cheap drinking water</a>. The story was originally reported in the <a href="http://www.newscientist.com/article/mg20627576.100-cactus-gum-could-make-clean-water-cheap-for-millions.html?DCMP=OTC-rss&amp;nsref=environment" rel="nofollow" title="New Scientist"  target="_blank">New Scientist</a>. The process itself if quite simple: you just boil a bit of cactus and then drop it in the contaminated water. There&#8217;s more testing to do, but we think this is pretty cool.</p>
<p>photo:<a href="http://www.flickr.com/photos/mon_oeil/1342712465/" rel="nofollow" title="Ah Zut's Prickly Pear Cactus on Flickr"  target="_blank"> ah zut</a></p>
<h2>america&#8217;s unquenchable thirst</h2>
<p><img class="alignright size-full wp-image-1838" title="Unquenchable book by Robert Glennon" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/05/unquenchable-robert-glennon.jpg" alt="" width="290" height="413" /><a href="http://minnesota.publicradio.org/display/web/2010/03/15/midday1/" rel="nofollow" title="MPR: Midday"  target="_blank">Minnesota Public Radio program Midday</a> recent guest Robert Glennon believes America&#8217;s thirst for water is &#8220;Unquenchable.&#8221; While we all think of Texas, California and Arizona, but even Minnesota other mid-west states have been facing water shortages. In fact, some cities in Minnesota weren&#8217;t able to supply enough water for ethanol refineries and Lake Superior is too low to float fully-loaded cargo ships. We&#8217;ve been using so much water that our groundwater pumping is getting out of hand. America is depleting its groundwater at a faster rate than it can be naturally replenished. Just last year, Atlanta was within 90 days of running completely dry. And that&#8217;s not all due to drought, but population expansion stressing water resources.</p>
<p>One of the biggest water wasters, according to Glennon, is our sanitation system. Each year America flushes 6 billions gallons of water down the toilet. This water is then sent back to the treatment plant to be used again. The problem is that downstream, say in New Orleans, their drinking water has been run through this cycle many times.</p>
<p>Glennon was also on <a href="http://www.thedailyshow.com/watch/thu-july-16-2009/robert-glennon" rel="nofollow" title="Robert Glennon on The Daily Show"  target="_blank">The Daily Show</a> last year where Jon Stewart points out that our energy policy, even moving to some clean energy technologies, could worsen the crisis.</p>
<p><img class="aligncenter size-full wp-image-1840" title="Indigenous groups march to protest Ecuador's protest Water Rights law" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/05/ecuador-march-for-water-rig.jpg" alt="" width="600" height="309" /></p>
<h2>protests prevent vote on water bill</h2>
<p>Columbia University&#8217;s Earth Institute just posted an article about the <a href="http://blogs.ei.columbia.edu/water/2010/05/14/the-water-conflict-in-ecuador/" rel="nofollow" title="Water Matters: Water Conflict in Ecuador"  target="_blank">growing water crisis in Ecuador</a>. At the center of the problem is who owns the rights to the country&#8217;s water. In 2008, the constitution sited water as a fundamental human right. Since then many people feel this means that water should be a public utility and not privatized. As you can guess, that&#8217;s exactly what&#8217;s been happening. Over the years the people have been staging protests which have turned violent. Despite the outrage, the legislature has wanted to begin debate on a new &#8220;Water Act&#8221; that will give even more control to private companies with few guarantees for the population for continued access to clean, affordable water. Protests by Ecuador&#8217;s major indigenous organizations, however, seem to have resulted in the session coming to an end without a vote on the bill.</p>
<h2>burmese drought</h2>
<p>Once again the people of Burma are suffering. This time, record high temperatures and a late monsoon season have dried up wells and other drinking water sources. Some 60 villages are reported to be under <a href="http://www.dvb.no/news/water-crisis-hits-rangoon/9051" rel="nofollow"  target="_blank">severe water shortages</a>. The drought is taking its toll in other ways as well. The severe heat and low water levels have caused some <a href="http://www.mizzima.com/business/3933-severe-heat-spurs-massive-fish-farm-die-off-.html" rel="nofollow" title="Severe heat spurs massive fish farm die-off"  target="_blank">100,000 fish deaths </a>at fish farms in Rangoon. One article reported that while some local water bottling companies have donated some water, the government hasn&#8217;t responded to the crisis. In a related story, the <a href="http://www.youtube.com/watch?v=rVcwTR1d5XE " rel="nofollow" title="YouTube: Mekong River at 50-year Low"  target="_blank">Mekong River is at a 50-year low</a>. Downstream countries are blaming China for building too many dams, but China blames mother nature.</p>
<p>What water stories are you following? Share them in our comments section below.
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		<title>sears canada helps customers live green</title>
		<link>http://blog.airdye.com/goodforwater/2010/04/01/sears-canada-helps-customers-live-green/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/04/01/sears-canada-helps-customers-live-green/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 11:00:34 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[current events]]></category>
		<category><![CDATA[earth hour]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[live green]]></category>
		<category><![CDATA[sears canada]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=1732</guid>
		<description><![CDATA[This week we noticed a press release from Sears Canada promoting their “Green Up/Power Down” sale, complete with sale prices. The release touts all the ENERGY STAR and Greenguard Certified products as eco-friendly choices, many of the brands are exclusive to Sears. Now, we suppose, if you’re in the market for a new lawnmower, washing [...]]]></description>
			<content:encoded><![CDATA[<p>This week we noticed a press release from Sears Canada promoting their <a href="http://www.newswire.ca/en/releases/archive/March2010/26/c5277.html" rel="nofollow"  target="_blank">“Green Up/Power Down” sale</a>, complete with sale prices. The release touts all the ENERGY STAR and Greenguard Certified products as eco-friendly choices, many of the brands are exclusive to Sears. Now, we suppose, if you’re in the market for a new lawnmower, washing machine, or other household appliance, it is better to buy the one that saves energy, reduces pollution, or skimps on water. But the sale made us wonder if Sears Canada is making a real commitment to sustainability or if this is just another example of greenwashing.</p>
<p>Turns out <a href="http://www.sears.ca/content/corporate-info/eco" rel="nofollow"  target="_blank">Sears Canada</a> is doing more than finding a new way to market yet another sale, they have been working on improving their environmental record for a few years. Sears Canada is approaching the issue on three fronts:</p>
<ul>
<li>Make it easier for customers to “Live Green,” reduce their energy bills, and create a healthy home with an assortment of products that are better choices for the planet</li>
<li>Reduce the environmental impact of Sears Canada operations, including recycling 90 percent of their waste and reducing energy consumption 20 percent by 2013</li>
<li>Nurture a culture of sustainability with Sears Canada associates, customers, and the communities in which they operate</li>
</ul>
<p>What we find interesting is that Sears in the U.S. is not following suit. Perhaps this is because <a href="http://wwf.ca/newsroom/?6740/Only-1-in-5-Canadians-give-themselves-an-A-when-it-comes-to-their-personal-environmental-efforts" rel="nofollow"  target="_blank">80 percent of Canadians</a> are looking for ways to reduce their environmental footprint. While recent polls south of the border find that Americans are less concerned about climate change than just a few years ago. So, it just makes economic sense to be greener in Canada.</p>
<p><img class="aligncenter size-full wp-image-1736" title="Sears Canada Live Green program" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/04/sears-live-green.jpg" alt="" width="600" height="324" /></p>
<p>To serve their Canadian customers, in addition to putting some of their eco-friendly items on sale, Sears is offering a variety of eco-friendlier products throughout the store and tagging them as &#8220;Live Green.&#8221; There are energy efficient products such as tankless hot water heaters, to PVC-free choices for the home, items made from renewable resources, and water-saving devices. For example, Sears Canada offers Little Footprint pillows, made from recycled water bottles with covers made from unbleached cotton, to a new apparel collection called Attitude which incorporates Lenzing Lyocell and another line of organic cotton tees and dresses from the Jessica brand; to Portico’s line of certified organic cotton towels and bedding.</p>
<p>Plus, Sears Canada is a sponsor of World Wildlife Fund Canada’s (WWF-Canada) <a href="http://wwf.ca/earthhour/" rel="nofollow"  target="_blank">Earth Hour</a> which encourages people around the world to turn off all their electrical appliances and lights for one hour each March in support of climate change action. Over the weekend, they turned out the exterior and any non-essential indoor lights.</p>
<p>Perhaps we were too quick to judge Live Green as more greenwash marketing. There does seem to be more here than just a springtime sale. What do you think? Post your comments below.
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		<title>what do you know about the guarani aquifer?</title>
		<link>http://blog.airdye.com/goodforwater/2010/03/15/what-do-you-know-about-the-guarani-aquifer/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/03/15/what-do-you-know-about-the-guarani-aquifer/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 14:00:17 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[current events]]></category>
		<category><![CDATA[guarani aquifer]]></category>
		<category><![CDATA[water consumption]]></category>
		<category><![CDATA[water pollution]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=1705</guid>
		<description><![CDATA[The third largest aquifer in the world straddles four countries in South America: Argentina, Brazil, Paraguay, and Uruguay. There&#8217;s enough water under these countries to supply the planet&#8217;s population with fresh water for 200 years. Sounds like a fantastic resource, right? Unfortunately, many believe the aquifer is being used at a rate faster than it [...]]]></description>
			<content:encoded><![CDATA[<p>The third largest aquifer in the world straddles four countries in South America: Argentina, Brazil, Paraguay, and Uruguay. There&#8217;s enough water under these countries to supply the planet&#8217;s population with fresh water for 200 years. Sounds like a fantastic resource, right? Unfortunately, many believe the aquifer is being used at a rate faster than it can be recharged and that it&#8217;s being polluted by reckless corporations and careless governments.</p>
<p><img class="aligncenter size-full wp-image-1715" title="The Guarani Aquifer 3rd Largest Aquifer in the World" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/03/guarani-aquifer.jpg" alt="" width="591" height="599" /></p>
<p>One would think that with such a large and vital body of water, we&#8217;d know quite a bit about it. Unfortunately, that&#8217;s not the case. It&#8217;s not that no studies have been done, they have. Back in 2000 the four counties directly over the Guarani Aquifer, got a loan from the World Bank to evaluate the aquifer. Research continued until last year when the governments denied an extension to the World Bank wanting to continue the research with their own. The World Bank published a report (<a href="http://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2009/08/13/000333037_20090813231853/Rendered/PDF/ICR11980P068121IC0disclosed08112191.pdf" rel="nofollow" title="World Bank report on the Guarani Aquifer"  target="_blank">download it here</a>). But the report leaves a lot of unanswered questions.</p>
<p>Other than that, there&#8217;s not a lot of information available.</p>
<p><a href="http://kck.st/c36RKN" rel="nofollow" ><img class="alignright" style="border: 0pt none;" src="http://www.kickstarter.com/projects/theguaraniproject/the-guarani-project-a-multimedia-documentary-abou-0/widget/card.jpg" border="0" alt="" width="290" height="445" /></a>The aquifer may be news to us here in the United States, but within South America, there are many conspiracy theories surrounding the Guarani Aquifer. Some say that the U.S. has been buying up land to control the water supply (a la the James Bond movie <em>Quantum of Solace</em>). Others believe that paper mills and the soya farms are polluting the water supply beyond repair.</p>
<p>If a couple of independent documentary film makers have their way, we&#8217;ll know quite a bit about the Guarani Aquifer soon. Annabel Symington and Vasilios Sfinarolakis have begun researching the problems, causes, and solutions and hope to be filming soon. We wanted to know more about their project and they were delighted to share in hopes that more people will be aware of their efforts. Here is an excerpt from our email interview with Symington.</p>
<p><strong>GforW: </strong>How did you learn about the Guarani Aquifer?</p>
<p><em><strong>AS:</strong> I came across the Guarani Aquifer when I was doing some research for an article about water-related conflicts around the world. As a journalist, I have written extensively on water politics, and when I stumbled upon the Guarani Aquifer (which was being referred to by water academics as one of the biggest potential water conflicts of the future) I was amazed that this story had received so little coverage in the mainstream media.</em></p>
<p><strong>GforW: </strong>When did you become passionate about water?</p>
<p><em><strong>AS:</strong> It struck me about a year ago that water was not really being addressed in a climate change context: the hydrologic cycle is growing less predictable as climate change alters established temperature patterns around the globe. Water is, arguably, the single most important resource for life on earth, but it is usually treated as a infinite resource, and water shortages are usually thought of as a problem that only affects the developing world. That is far from the truth and people need to be aware of that: Australia has already run its natural fresh water reserves dry and the Ogallala Aquifer, which supplies water to 1.9 million people in central US is being rapidly depleted by intense municipal use. In my opinion, people need to know the facts: then they can act on them.</em></p>
<p><strong>GforW: </strong>What do you hope to achieve with this project?</p>
<p><em><strong>AS:</strong> We want to reach as big an audience as possible with the story of the Guarani Aquifer: It is one that will affect us all. Both Vasilios and I strongly believe that if the facts are out in the open regarding what is happening around the Guarani Aquifer it is much harder for governments and corporations to exploit the resource and the indigenous people who rely on it.</em></p>
<p><strong>GforW: </strong>What do you think the local reaction will be when you are in South America?</p>
<p><em><strong>AS:</strong> The Guarani Aquifer is a huge topic in South America. Ask any Brazilian or Argentinian and they will have an opinion on the matter. All the people I&#8217;ve spoken to in Latin America, from NGOs to eco-activists to other filmmakers, have been really excited at the prospect of an English-language documentary being made about the aquifer. There was a Spanish/Portuguese documentary made a couple of years ago called </em><em>Sed: Invasion Gota a Gota</em> (Thirst: Invasion drop by drop). We want to look at the social issues surrounding the aquifer: What&#8217;s happening to the Guarani people who have lived and relied on the aquifer&#8217;s water for thousands of years? And then look at the bigger picture: How is this going to affect us all?</p>
<p><strong>GforW:</strong> From what I understand, the primary polluter are the paper mills, is that correct?</p>
<p><em><strong>AS: </strong>The soya farmers in Brazil are another source of pollution. Soya is a very chemical-intensive crop to farm and the run off from the fertilizers and pesticides is polluting the aquifer. An aquifer is a very delicate system, and despite the Guarani Aquifer&#8217;s huge size, if it is polluted in one corner that will eventually percolate through and pollute the whole system.</em></p>
<p>To create this important documentary, Symington and Sfinarolakis need your help. They are asking for the public to underwrite the documentary by <a href="http://www.kickstarter.com/projects/theguaraniproject/the-guarani-project-a-multimedia-documentary-abou-0" rel="nofollow" title="Guarani Aquifer on Kickstarter.com"  target="_blank">pledging support at Kickstarter.com</a>. Their goal is to raise $14,500 by April 24, 2010 &#8211; that&#8217;s just over a month from now. They have, as of this publishing date, received $1,580. You can contribute as little as a buck to help make happen.</p>
<p>You can also help support the documentary by voting for it to be showcased at the Topanga Film Festival. See the trailer and vote for the Guarani Project documentary today at <a href="http://suitableforallscreens.com/2010/03/08/the-guarani-project-multimedia-documentary-about-water-in-latin-america/" rel="nofollow" title="Vote for the Guarani Aquifer documentary on Suitable for All Screens"  target="_blank">Suitable for All Screens</a>. And that won&#8217;t cost you a penny.
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		<title>china blacklists polluting textile factory</title>
		<link>http://blog.airdye.com/goodforwater/2010/03/09/china-blacklists-polluting-textile-factory/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/03/09/china-blacklists-polluting-textile-factory/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:08:06 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[current events]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[greenpeace]]></category>
		<category><![CDATA[water pollution]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=1696</guid>
		<description><![CDATA[Greenpeace&#8217;s ongoing efforts to pressure governments and companies to stop pollution paid off. Just last month, Chinese authorities blacklisted 20 factories that were spilling toxins into the Pearl River Delta. In fact, three of the offenders were part of an investigation Greenpeace conducted last year in their Poisoning the Pearl report. Which, no doubt played [...]]]></description>
			<content:encoded><![CDATA[<p>Greenpeace&#8217;s ongoing efforts to pressure governments and companies to stop pollution paid off. Just last month, Chinese authorities <a href="http://www.greenpeace.org/international/news/china-blacklists-factories-120210" rel="nofollow" title="China Blacklists Water Polluters"  target="_blank">blacklisted 20 factories</a> that were spilling toxins into the Pearl River Delta. In fact, three of the offenders were part of an investigation Greenpeace conducted last year in their <a href="http://www.greenpeace.org/china/en/press/reports/pearl-river-report-2" rel="nofollow" title="Greenpeace Poisoning the Pearl Report"  target="_blank">Poisoning the Pearl</a> report. Which, no doubt played a role in the government&#8217;s action.</p>
<p>One of the companies blacklisted was a textile factory. The Qingyuan Top Dragon Textile Company was, according to the water samples collected by Greenpeace, discharging manganese at levels well above the allowed levels. Manganese exposure can lead to brain damage. In addition to the manganese, the factory was spewing arsenic and a whole slew of other metals and pollutants out with their waste water.</p>
<p><img class="aligncenter size-full wp-image-1701" title="Greenpeace China taking samples of polluted factory waste water" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/03/chinese-water-pollution-gre.png" alt="" width="568" height="419" /></p>
<p>According to Greenpeace, &#8220;being blacklisted means greater scrutiny on these companies and their industrial discharges which could in the future translate to deadlines by the government for the companies to stop polluting the Pearl River Delta. This is a warning to the factories and it may also affect the company&#8217;s financial status in terms of ability to launch a stock market listing or apply for a loan.&#8221;</p>
<p>Of course, punishing these 20 companies is only a drop in the bucket. When over 70 percent of China&#8217;s water is polluted, it&#8217;s safe to say the government has been slow to set regulations and take action against the untold number of factories dumping millions of gallons of polluted, toxic waste into China&#8217;s water.</p>
<p>If anyone knows who contracts with the Qingyuan Top Dragon Textile Company, please leave it in the comments below. It would be very good to know if their garments were ending up on the shelves here in the United States.
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		<title>ftc takes a stand, stop labeling those shirts as bamboo</title>
		<link>http://blog.airdye.com/goodforwater/2010/02/08/ftc-takes-a-stand-stop-labeling-those-shirts-as-bamboo/</link>
		<comments>http://blog.airdye.com/goodforwater/2010/02/08/ftc-takes-a-stand-stop-labeling-those-shirts-as-bamboo/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 14:00:12 +0000</pubDate>
		<dc:creator>Robin Bertelsen</dc:creator>
				<category><![CDATA[current events]]></category>
		<category><![CDATA[textiles]]></category>
		<category><![CDATA[bamboo]]></category>
		<category><![CDATA[ftc]]></category>

		<guid isPermaLink="false">http://blog.airdye.com/goodforwater/?p=1619</guid>
		<description><![CDATA[Hopefully you recall our story last fall about the Federal Trade Commission (FTC) taking action against four retailers for falsely advertising their garments as bamboo. After the FTC had litigated several specific cases, they decided everyone must stop the deception. In late January, 78 retailers received notice from the FTC to immediately cease labeling any clothing [...]]]></description>
			<content:encoded><![CDATA[<p>Hopefully you recall <a href="http://blog.airdye.com/goodforwater/2009/09/01/bamboo-on-the-run/" target="_blank">our story</a> last fall about the Federal Trade Commission (FTC) taking action against four retailers for falsely advertising their garments as bamboo. After the FTC had litigated several specific cases, they decided everyone must stop the deception.</p>
<p><img class="alignright size-full wp-image-1624" title="Bamboo, photo by MikeLowe on Flickr" src="http://blog.airdye.com/goodforwater/wp-content/uploads/2010/02/bamboo-mikelowe-e1265610243976.jpg" alt="" width="290" height="290" />In late January, <a href="http://www.ftc.gov/opa/2010/02/bamboo.shtm" rel="nofollow"  target="_blank">78 retailers received notice from the FTC</a> to immediately cease labeling any clothing or other textiles, such as sheets or towels, as bamboo. Why? Because the fiber is actually rayon and no different than rayon made with other cellulose sources, such as wood pulp.</p>
<p>Who were some of these companies sited for selling mislabeled products? They range from little retailers such as Bambooya, to big-box stores such as Wal-Mart and Target, to high-end establishments such as Nordstrom and Barney&#8217;s New York. Even Zappos and Amazon.com received notice. You can <a href="http://www.ftc.gov/os/2010/02/100203company-letter-recipients.pdf" rel="nofollow" >download the full list</a> from the FTC.</p>
<p>So what does the FTC want companies to do? Easy, label the garments and textiles for what they are. Here&#8217;s an excerpt from the letter sent to the retailers:</p>
<blockquote><p>The term &#8216;bamboo,&#8217; therefore, may be used in labeling or advertising a textile product (e.g., &#8216;bamboo shirt&#8217;) only to describe textile fibers taken directly from the bamboo plant without the type of chemical processing necessary to make rayon. Rayon, even if manufactured using cellulose from bamboo, must be described by an appropriate term recognized under the FTC Textile Rules. If rayon is manufactured using bamboo as the cellulose source, then you also may include that information in the textile label, for example, by describing the fiber as &#8216;rayon made from bamboo.&#8217;</p></blockquote>
<p>As a team who&#8217;s trying to help bring sustainable practices to the textile industry, we&#8217;re pleased that the truth about bamboo is being discussed and it&#8217;s eco-friendly image is tarnished. There&#8217;s no dispute that bamboo is a great resource for the wood products like flooring or cutting boards. But the expensive, toxic, and wasteful process needed to take course bamboo and make it into a soft fabric is anything but good for the planet.</p>
<p>So, you can help, first, don&#8217;t buy bamboo rayon products. Or any kind of rayon product, not only is the process toxic, rayon is not very durable and requires dry cleaning (a topic for another post!). And if you happen to see a retailer claiming their product as bamboo, the FTC would like to know about it. You can report the company <a href="http://www.ftc.gov/ftc/complaint.shtm" rel="nofollow" title="File a complaint with the FTC online"  target="_blank">online</a> or by phone. 1-877-382-4357. Companies found mislabeling their products face a $16,000 fine per violation.</p>
<h5>photo credit: <a href="http://www.flickr.com/photos/mikelowe/17520932/" rel="nofollow" title="MikeLowe - Bamboo photo"  target="_blank">MikeLowe</a> / Flickr</h5>
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